STRUCTURE AND SEMANTICS OF SLOGAN OF THE SEAFOOD USINESS IN THE MEKONG DELTA

Abstract

Slogan is a key element of brand identitif  sy stem of business. Along with the logo, the slogan is an effective tool to emphasize the impression of the company's brand in the consumer's mind. Slogans often plays the role of the mission summary in a few products from condensation and engraved with a customers mind simple  ideas about products, helping consumers to visualize brands and products more quickly, easier. Ty pically, the slogan logo go along with one body language -  image policy statement for the message that businesses want to convey. Our article will explore the characteristics of the structure and semantics  of   33 slogans of seafood businesses  in the Mekong Delta,  including the  identification,  initial assessment of   their brand.