ADDRESSING IN VIETNAMESE WITH KINSHIP TERM AND THEIR USE IN PUBLIC SERVICES COMMUNICATION

Abstract

As regards communication in Vietnamese, addressing has held a particularly important position,  served  as  a  linguistic  act  and  become  a  communicative  strategy.  Vietnamese  forms  of a ddress  are  diverse,  coming  from  different  sources  and  used  flexibly  from  the  domain  of  family communication  to  social  communication,  in  both  formal  and  informal  registers.  In  this  article,  we focus on addressing with kinship terms. The reasons are that they   account for a major number of the whole Vietnamese addressing forms, and more importantly,   they are also the core content regarding the issue of whether addressing in public services communication can be standardized, which is being brought up for consideration nowadays.