Since Vietnam started the đổi mới, or renovation, process, in 1986, the country’s popular literature has developed in an extremely strong manner. Especially, in the current context of the market economy and its in-depth and expanded international integration, the Vietnamese popular literature has been incessantly broadening its influence even though the way it is received and recognised varies among readers. The development of the type of literature has, on the one hand, contributed to diversifying the country’s literature, but, on the other hand, brought about many negative impacts and concerns of declining quality.
