STUDY ON CONSUMPTION FEATURES OF WOMEN'S OFFICE FASHION IN HANOI CITY

Abstract

At present, Vietnam's textile and garment industry is thriving. How to meet
the demand of consumers is always a big challenge for producers. The study on
the characteristics of consumption of fashion products of the domestic market
area has not been mentioned in a profound and effective way. This research aims
at contributing to building the foundation for the business to strategically design
fashion products in production and business plans in the domestic market. The
survey method was used to collect information on the characteristics of fashion
consumption of 23-55 years old female workers in the Hanoi market. Research
results show styles, colors and materials; Product quality and brand are
important factors for female fashion workers in Hanoi city market. There are
clear differences in the important requirements of business attire of women of
different ages