Use of Advertisements in Language Teaching and Leaning (The Case of Russian Language Classroom)
Abstract
Advertising is an important chanel that helps us understand more about a nation, its language, traditions, customs and culture. Advertisements can be used as a useful material for teaching & learning a foreign language because:
- They are really the combination of linguisti c features and cultural elements;
- The language of advertisements is rich in types and various in complexity
- They are informative, introductive and sensational;
- There are different kinds of advertising.
How to select an advertising material for foreign language lessons depends on the learner's level, duration, subject and purpose of teaching hours. Text ads are suitable for use in speaking, reading and writing. Ads can be a very useful material for country studies as well as extracurricular activities and hours.