Vol. 133 No. 5B (2024)

Original Article

• Brand equity of e-newspapers in Vietnam: from brand satisfaction to brand loyalty

  Quân Nguyễn Hồng, Linh Nguyễn Thuỳ, Ngọc Tống Bảo, Linh Nguyễn Dương Thùy, Nguyệt Hoàng Thị Minh

  05–26

  • PDF (Vietnamese)

• Shopping behavior of domestic tourists when visiting Hue regarding local specialties and souvenirs

  Liên Trần Thị Ngọc

  27–40

  • PDF (Vietnamese)

• Response strategy of Thua Thien Hue hotel businesses in crisis management: A case study of the COVID-19

  Nghĩa Nguyễn Thị Minh, Tuấn Trần Hữu

  41–58

  • PDF (Vietnamese)

• Factors influencing online booking decisions by tourists on Booking.com at 4-star hotels in Hue City

  Ngân Võ Thị, Khang Phạm Đinh

  59–78

  • PDF (Vietnamese)

• The impact of CEO traits on firms' risk-taking: A case study of listed companies in Vietnam

  Thảo Nguyễn Hồ Phương

  79–98

  • PDF (Vietnamese)

• A study on the unethical behavior of accountants in Vietnam

  Cân Đỗ Thị Hồng, Nga Hồ Thị Thúy

  99–112

  • PDF (Vietnamese)

• Students’ experience with higher education: A case study of the University of Economics, Hue University

  Lan Hồ Thị Hương

  113–132

  • PDF (Vietnamese)

• Influence factors on the intention to use technology for compliance with business process among employees at the Vietnam Joint Stock Commercial Bank for Industry and Trade branches in Thua Thien Hue

  Long Hà Ngọc, Phúc Lê Văn, Quân Trương Tấn, Hương Đỗ Sông, Hoàng Nguyễn, Anh Thái Thị Vân

  133–151

  • PDF (Vietnamese)

• Impact of technology attributes on tourists' smart tourism experience: a literature review

  Anh Huỳnh Diệp Trâm, Giao Hà Nam Khánh, Quyên Mai Lệ

  153–173

  • PDF (Vietnamese)

• Impact of continuous learning, system connections, and strategic leadership on knowledge sharing in organizations: Case study of tourism enterprises in the Quang Nam – Da Nang – Thua Thien Hue region

  An Phùng Thị Phước, Ly Lê Thị Thảo, Uyên Hồ Thị Thanh

  175–191

  • PDF (Vietnamese)