Vol. 135 No. 5A (2026)

Original Article

FACTORS AFFECTING DINERS' MOTIVATION TO SHARE STREET FOOD EXPERIENCES IN HO CHI MINH CITY

Thắng Bùi Xuân, Tuấn Trần Hữu, Thủy Thân Trọng, Xuân Nguyễn Hải

5–25
- PDF (Vietnamese)
FACTORS AFFECTING THE QUALITY OF HUMAN RESOURCES IN COLLEGES

Nguyễn Ái Nhân, Trương Tấn Quân, Hoàng Trọng Hùng

27-43
- PDF (Vietnamese)
FACTORS AFFECTING THE MAINTENANCE OF ORGANIC RICE PRODUCTION CONTRACTS: A CASE STUDY OF TWO COOPERATIVES IN THUA THIEN HUE

Trần Huỳnh Bảo Châu, Trần Huỳnh Quang Minh

45-61
- PDF (Vietnamese)
APPLICATION OF THE FUZZY ANALYTIC HIERARCHY PROCESS TO EVALUATE THE IMPORTANCE OF DIGITAL MARKETING COMPONENTS: EVIDENCE FROM THE HOTEL SECTOR

Hoàng Tống Viết Bảo, Thanh Lê Thị Phương, Hùng Phạm Xuân, Thảo Lê Thị Phương, Nguyên Hoàng Việt Hạnh

63-79
- PDF (Vietnamese)
IMPACT OF SERVICE QUALITY OF VNPT’S ONESME E-COMMERCE PLATFORM ON CUSTOMER SATISFACTION: EMPIRICAL EVIDENCE FROM A LUOI, HUE CITY

Hoàn Phan Thanh, Nghị Nguyễn Hữu

81-97
- PDF (Vietnamese)
THE MEDIATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND EMPLOYEE GREEN BEHAVIOR IN THE TOURISM INDUSTRY

Hoang Giang Ta

99-124
- PDF (Vietnamese)
FACTORS AFFECTING THE ADOPTION INTENTION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY

Nguyễn Phan Bảo Nhi, Hoàng Trọng Hùng, Hoàng Ngọc Thân

125-155
- PDF (Vietnamese)
PSO-OPTIMIZED DEEP LEARNING MODELS FOR STOCK PRICE FORECASTING: EVIDENCE FROM VCB STOCK

Trần Thái Hòa, Lê Ngọc Lưu Quang, Le Lien Thi Quynh

157-177
- PDF (Vietnamese)

Tourism - Culture - Sustainability

DESTINATION IMAGE AND TOURIST BEHAVIORAL INTENTION: A NEED FOR A NEW APPROACH?

Tôn Thị Nga

179-203
- PDF (Vietnamese)

Business

THE IMPACT OF LIVESTREAMING ON SHOPPING BEHAVIOR IN THE FASHION INDUSTRY: A COMPARISON BETWEEN GENERATIONS X, Y, AND Z IN VIETNAM

Le Thi Van

225-246
- PDF (Vietnamese)

Accounting - Finance

THE IMPACT OF ORGANIZATIONAL AND INDIVIDUAL FACTORS ON ACCOUNTANTS’ INTENTIONS TO ENGAGE IN UNETHICAL PROFESSIONAL BEHAVIOR IN HUE CITY

Nga Hồ Thị Thúy, Lê Viết Xuân Vũ, Trần Phương Linh, Phạm Văn Tâm, Lê Ngọc Mỹ Vân

247-266
- PDF (Vietnamese)

Economics

FACTORS AFFECTING THE ACCEPTANCE OF ADOPTING DIGITAL TRANSFORMATION ON ONLINE SALES AT HUE HANDICRAFT ESTABLISHMENTS

Hòa Phan Văn

205-224
- PDF (Vietnamese)

Original Article

FACTORS AFFECTING DINERS' MOTIVATION TO SHARE STREET FOOD EXPERIENCES IN HO CHI MINH CITY

FACTORS AFFECTING THE QUALITY OF HUMAN RESOURCES IN COLLEGES

FACTORS AFFECTING THE MAINTENANCE OF ORGANIC RICE PRODUCTION CONTRACTS: A CASE STUDY OF TWO COOPERATIVES IN THUA THIEN HUE

APPLICATION OF THE FUZZY ANALYTIC HIERARCHY PROCESS TO EVALUATE THE IMPORTANCE OF DIGITAL MARKETING COMPONENTS: EVIDENCE FROM THE HOTEL SECTOR

IMPACT OF SERVICE QUALITY OF VNPT’S ONESME E-COMMERCE PLATFORM ON CUSTOMER SATISFACTION: EMPIRICAL EVIDENCE FROM A LUOI, HUE CITY

THE MEDIATING ROLE OF ORGANIZATIONAL TRUST IN THE RELATIONSHIP BETWEEN ORGANIZATIONAL REPUTATION AND EMPLOYEE GREEN BEHAVIOR IN THE TOURISM INDUSTRY

FACTORS AFFECTING THE ADOPTION INTENTION OF ARTIFICIAL INTELLIGENCE (AI) TOOLS IN LEARNING AMONG STUDENTS AT HUE UNIVERSITY

PSO-OPTIMIZED DEEP LEARNING MODELS FOR STOCK PRICE FORECASTING: EVIDENCE FROM VCB STOCK

Tourism - Culture - Sustainability

DESTINATION IMAGE AND TOURIST BEHAVIORAL INTENTION: A NEED FOR A NEW APPROACH?

Business

THE IMPACT OF LIVESTREAMING ON SHOPPING BEHAVIOR IN THE FASHION INDUSTRY: A COMPARISON BETWEEN GENERATIONS X, Y, AND Z IN VIETNAM

Accounting - Finance

THE IMPACT OF ORGANIZATIONAL AND INDIVIDUAL FACTORS ON ACCOUNTANTS’ INTENTIONS TO ENGAGE IN UNETHICAL PROFESSIONAL BEHAVIOR IN HUE CITY

Economics

FACTORS AFFECTING THE ACCEPTANCE OF ADOPTING DIGITAL TRANSFORMATION ON ONLINE SALES AT HUE HANDICRAFT ESTABLISHMENTS

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