Factors affecting the decision to buy apartments of people from other provinces to live and work in Hanoi

Abstract

To evaluate the impact of factors on the decision to buy apartments of people from other provinces when they come to Hanoi to live and work. This study used the survey results from 357 people buying building property in Hanoi from neighboring localities and applied the PLS-SEM technique on Smart PLS 3.1 software. Utilizing the framework of consumer behavior theory, the paper examined the model validated the research hypotheses, and assessed the impact of Location, Finance, Brand name, Family members, Infrastructure, and Living Environment on the decision to buy an apartment in Hanoi of people from the small provinces. According to the findings of the study, the influence of the Brand name stands out as the most significant, while the Environment has the second biggest influence; the next influential factors are Finance, Family, Location, and lastly Infrastructure. These results are suggestions to help State agencies, investors and enterprises to issue appropriate policies to bring apartment projects closer to consumers from small provinces when they choose to live in Hanoi.