Conducting an online synchronous interview: Implications for online assessment

Abstract

This paper highlights key points and practicalities regarding using online interviews using a recently completed undergraduate thesis as a case study. This case entitles “The consumers’ perceptions towards green products in food and beverages sector in Ho Chi Minh City.” Online interviewing using Google Meet has become one of the most common data collection methods in Vietnam as it is reasonably easy to use, provides almost all the required functionalities for online research, and is free of charge. Inspired by the experiences and practices from the case study, this paper is intended for use in online research methods and provides implications for application in online assessment.