MORE DISCUSSION ON THE DEVELOPMENT OF LITERARY TOURISM IN VIETNAM AT THE PRESENT PERIOD

DOI: 10.18173/2354-1067.2025-0003

Abstract

Although literary tourism is well established in many countries in the world, in Vietnam it has not received due attention. With a rich, diverse, and valuable literary heritage system, Vietnam has significant potential to plan, develop, and prmote this unique form of tourism for domestic and foreign tourists. As a form of cultural tourism, literary tourism involves visiting and attending places and events associated with literary resources. It should be envisioned as a tourism product, aiming to exploit literary values to introduce and explain destinations. Furthermore, there is a pressing need to plan and restore literary tourism models and institutions to support its development. A systematic study and analysis of Vietnamese literary heritage are essential to propose viable models, institutions, and effective exploitation strategies of literary tourism in the context of global integration and internationalization. This journey, at the present stage is a necessary task, with scientific and practical significance, contributing to promoting the development of literary tourism cultural and historical tourism in particular. It also serves as a means to promote Vietnam's national image and identity while strengthening the Vietnamese tourism brand on the world tourism map