Improving destination image-the significant factor to enhance competitiveness for business travel Ho Chi Minh City

Abstract

This article explores the factors that make up the destination image of Ho Chi Minh (HCM) City and examines whether
this image affects the likelihood to return to international travelers. Research model and hypotheses are based on
previous studies. Findings by Logit regression model showed that the destination image of HCM City to the positive
impact on the possible return of tourists