GIẢI PHÁP PHÁT TRIỂN THƯƠNG MẠI ĐIỆN TỬ TẠI VIỆT NAM

Abstract

Vietnam is considered one of the fastest growing e-commerce markets in Southeast Asia with an average annual growth rate of about 18% and is forecast to have a market size of up to 26 billion USD by 2024. However, besides those great opportunities and potentials, e-commerce in Vietnam also faces multiple difficulties and challenges. This paper focuses on analyzing the current situation of e-commerce development and proposing solutions to developing e-commerce in Vietnam.