THE IMPACT OF GREEN RELATIONSHIP MANAGEMENT ON CORPORATE GREEN PERFORMANCE: THE MEDIATING ROLE OF GREEN OPERATIONS MANAGEMENT IN MANUFACTURING ENTERPRISES IN VIETNAM

Tóm tắt

This study aims to explore the relationship between green relationship management, green operations management, and green performance in manufacturing enterprises in Vietnam. This study surveyed 400 executives and senior managers of manufacturing enterprises in Vietnam using a regional quota sampling method to collect data on variables such as green relationship management, operations management green, and green performance. The structural equation model was analyzed using SmartPLS software. Research results show that green relationship management has a positive impact on corporate green performance, and green operations management plays a mediating role in this relationship. This shows that focusing on building green relationships with stakeholders along with good management of green operations in the enterprise will help improve green performance. The study contributes to the theory and practice of green management, providing empirical evidence on the impact of green relationship management and the mediating role of green operations management on corporate green performance.