GREEN BEHAVIOR OF HOTEL INDUSTRY EMPLOYEES: RESEARCH TRENDS IN VIETNAM AND THE WORLD

Abstract

Employee Green Behavior (EGB) plays a pivotal role in achieving sustainable development goals within the hospitality industry. Globally, research on EGB has expanded rapidly, with various approaches such as Green Human Resource Management (GHRM), environmental leadership, Corporate Social Responsibility (CSR), and green innovation. However, in Vietnam, this field remains limited in both scale and depth of study. This paper employs bibliometric analysis using data
from the Scopus database (2014-2024), combined with content analysis, to systematize global research trends and compare them with the current situation in Vietnam. The results reveal that countries like China, the United Kingdom, and the United States have developed strong research networks and diverse topics, whereas only four studies have been recorded in Vietnam, primarily focusing on GHRM and environmental leadership. Despite the modest number, some Vietnamese
studies have achieved high international citation rates, indicating strong development potential. The paper also identifies significant research gaps in Vietnam, particularly in areas such as green innovation, green knowledge sharing, green self-efficacy, and green psychological climate within organizations. Accordingly, the paper proposes new research directions, including the integration of local cultural factors, development of multilevel models, and the application of green technologies to enhance Vietnam's research capacity and academic impact in this field.