DETERMINANTS OF INVESTMENT AWARENESS AMONG YOUNG PEOPLE IN DANANG CITY

Abstract

Investment serves as a key driver of economic growth. The establishment of a national financial center in Da Nang has created favorable conditions to enhance investment awareness and participation among young people. This study aims to identify the determinants of investment awareness among the youth in Da Nang City. Data were collected from 596 individuals aged 18-40 using a convenience non-probability sampling method. The results reveal that financial knowledge,
investment environment, saving behavior, risk attitude, and parental influence all have positive effects on investment awareness. Saving behavior exerts the strongest influence on investment behavior, while risk attitude shows the weakest effect. However, parental influence, comprising educational orientation and financial support, has a significant negative impact on investment awareness. The findings indicate that young people tend to prioritize saving and reinvestment amid
economic challenges, whereas cultural and economic factors lead parents to emphasize education and career stability over investment guidance. Policy implications suggest promoting rational saving behavior, strengthening financial education for youth through formal training combined with familybased education, improving the investment environment, and fostering positive risk attitudes to stimulate individual investment and support sustainable economic growth.