DEVELOPING NIGHT TOURISM PRODUCTS-A WAY TO DIVERSIFY THANH HOA TOURISM PRODUCTS

Abstract

In recent years, Thanh Hoa tourism has made great strides, especially with the recovery of tourism after the COVID 19 pandemic, Thanh Hoa has become a destination attracting a very high number of tourists. In 2022 and 2023, Thanh Hoa tourism ranks 4th in the country in attracting visitors. However, tourism revenue  is not equal to the number of tourists. One of the main reasons is the monotony of tourism products, especially night tourism products. To solve this problem, building night tourism products is set out to diversify the product system for Thanh Hoa tourism.