DIGITAL TECHNOLOGY APPLICATION IN PROMOTING CREATIVE CULTURAL TOURISM IN RURAL VIETNAM

Abstract

The paper studied the use of digital technology to promote creative cultural tourism in rural Vietnam, analyzing theoretical foundations, current implementation, opportunities, and challenges. Findings suggest that digital tools facilitate promotion and management, modernizing tourism towards smart, adaptive models. However, rural areas still faced issues such as inadequate infrastructure, a shortage of digital-skilled workforce, and risks of cultural dilution. The paper proposed comprehensive solutions including infrastructure upgrades, training, public-private cooperation, and cultural preservation to foster sustainable development of creative cultural tourism.