PROPOSED RESEARCH MODEL OF INFLUENCING FACTORS ON THE CHOICE OF HOTELS IN THANH HOA
Keywords
Research model, Influencing factors, Hotels in Thanh Hoa, PLS - Sem.
Abstract
The article aims at building a research model of factors affecting the choice of hotels. The results of the study are to propose a research model of factors affecting the choice of hotels in Thanh Hoa. This will be the premise for the author to test the research model and determine the influencing factors as well as their extent to the intention of choosing a hotel in Thanh Hoa.
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