DEVELOPING SUPERMARKET NETWORK IN THANH HOA PROVINCE - OPPORTUNITIES AND CHALLENGES

Abstract

Supermarket is a modern form of retail that has appeared since the 1990s of the 20th
century in Vietnam. The role of the supermarket network in our country is to provide a
civilized consumption space with a diversified structure of goods and good product quality
to bring convenience to customers. The development of supermarket network is influenced
by many factors: economic development and national economic policy; population size,
structure and income; urbanization and industrial lifestyle; international economic
integration and foreign investment, socio-cultural factors, local supply chain factors,etc. On
the basis of an overview of some common supermarket issues, the study evaluates the
conditions for developing supermarket network in Thanh Hoa province. The study also
proposes a number of solutions to contribute to effectively expanding and exploiting the
supermarket network in Thanh Hoa in the future