The impact of digital transformation on job performance: The mediating role of job satisfaction and work pressure

Abstract

This study evaluates the impact of Digital Transformation on Job Performance. The authors use a quantitative research method with survey data from 242 lecturers across various faculties and universities in Ho Chi Minh City. Using Smart PLS software to analyze the data, the research findings indicate that Digital Transformation directly impacts Job Performance and indirectly impacts Job Performance through two channels with an adjusted R2 value of 0.278. The first channel is that universities investing in Digital Transformation will lead to higher Job Satisfaction, and the increase in Job Satisfaction will lead to higher Job Performance. The second channel is that universities investing in Digital Transformation will reduce Work Pressure, and the decrease in Work Pressure will lead to higher Job Performance. Based on the research results, the authors provide managerial implications for enhancing digital transformation in universities and improving the job performance of lecturers.