https://vjol.info.vn/index.php/DHMHCM-KTQTKD/issue/feed 2025-09-07T07:25:29+07:00 Open Journal Systems <p><strong>Tạp chí của Trường Đại học Mở Thành phố Hồ Chí Minh</strong></p> https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118632 2025-09-07T07:24:50+07:00 Guilbert Nicanor Abiera Atillo guilbertnicanor.atillo@norsu.edu.ph Ralph Alanunay Cardeno ralph.cardeno@norsu.edu.ph Deo Michael Angelo Marino Olasiman olasimandeo@yahoo.com

This study examines the onboarding experience of new employees in the government banking sector and its impact on job satisfaction. A purposive descriptive survey was conducted with thirty-eight newly hired employees, each with tenures of one year or less, at government-owned banking institutions in Negros Oriental and Siquijor, Philippines. The findings show a strong positive correlation between effective onboarding practices and job satisfaction (rs = 0.879, p = 0.000). Specifically, employees who received comprehensive onboarding programs reported a 23% increase in job satisfaction compared to those with limited onboarding support. Additionally, these employees demonstrated a 17% higher retention rate after one year, highlighting the importance of effective onboarding. The study also found that demographic factors such as age, gender, civil status, job role, tenure, and educational background did not significantly affect perceptions of onboarding effectiveness or job satisfaction. This suggests that the quality of the onboarding experience itself is more important than demographic characteristics in shaping these outcomes. Based on these findings, the study recommends that organizations prioritize developing and continuously improving their onboarding programs. These programs should be comprehensive, well-communicated, and supportive, focusing on specific phases, including pre-boarding, the first day, initial training, and mentoring during the first 90 days. Government banking institutions can improve employee satisfaction, engagement, and retention by enhancing these phases and fostering a supportive organizational culture. Refining onboarding practices will ultimately contribute to long-term employee satisfaction and organizational success.

2025-01-15T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118633 2025-09-07T07:25:06+07:00 Tho Huu Hoang Nguyen nhhtho@hueuni.edu.vn Huong Thi Thanh Tran ttthuong@hueuni.edu.vn Quy Anh Le leanhquy@hueuni.edu.vn Van Thanh Mai mtvan@hueuni.edu.vn Anh Thi Nhat Tran nhatanhtran@hce.edu.vn An Thanh Le lethanhan@hueuni.edu.vn

Despite significant advances in green marketing within the tourism sector, the specific pathways through which green knowledge sharing influences tourist behaviors and revisit intentions remain underexplored. This study addresses this gap by examining how the dissemination of environmentally-focused knowledge by organizations impacts tourists’ environmentally responsible engagement behaviors and their intentions to revisit, with a particular focus on the moderating role of social media usage. Utilizing a mixed-methods approach in Vietnam’s burgeoning tourism industry, data from 700 tourists were analyzed using structural equation modeling to validate hypothesized relationships. The results indicate that environmentally responsible engagement behaviors significantly mediate the relationship between organizations’ green knowledge dissemination and tourists’ intentions to revisit destinations. Moreover, the study finds that active engagement on social media platforms intensifies this mediation effect, suggesting that strategic digital interactions can amplify the influence of green knowledge on tourist behaviors. This research contributes to the sustainable tourism literature by demonstrating how social media can enhance the effectiveness of green marketing strategies, promote sustainable practices, and improve long-term business sustainability in the tourism sector.

2025-04-29T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118634 2025-09-07T07:25:11+07:00 Huyen Thi Ngoc Nguyen ntnhuyen@sgu.edu.vn Nghi Dinh Le nghiledinh@sgu.edu.vn

This study examines the effects of Training & Development (T&D) on employee motivation and explores the role of individual motivation in workplace performance, framed within the principles of Self-Determination Theory (SDT). Using a mixed-methods approach that combines qualitative and quantitative techniques, data were collected from 254 full-time employees in Vietnam’s consumer finance sector and analyzed using Smart PLS v3.0 software. The findings reveal that Extrinsic Motivation (EM) has a stronger impact on employee performance and creativity than Intrinsic Motivation (IM). However, creativity driven by individual motivation is not a direct outcome but depends on the mediating effect of in-role job performance. Moreover, the study offers valuable insights for future research and practical recommendations for consumer finance companies to enhance employee performance, particularly their creativity.

2025-03-19T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118635 2025-09-07T07:25:14+07:00 Ngan Kim Khuc khuc.kimngan90@gmail.com Hieu undefined Nguyen hieunk@hcmute.edu.vn

This study evaluates the impact of Digital Transformation on Job Performance. The authors use a quantitative research method with survey data from 242 lecturers across various faculties and universities in Ho Chi Minh City. Using Smart PLS software to analyze the data, the research findings indicate that Digital Transformation directly impacts Job Performance and indirectly impacts Job Performance through two channels with an adjusted R2 value of 0.278. The first channel is that universities investing in Digital Transformation will lead to higher Job Satisfaction, and the increase in Job Satisfaction will lead to higher Job Performance. The second channel is that universities investing in Digital Transformation will reduce Work Pressure, and the decrease in Work Pressure will lead to higher Job Performance. Based on the research results, the authors provide managerial implications for enhancing digital transformation in universities and improving the job performance of lecturers.

2025-04-29T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118636 2025-09-07T07:25:16+07:00 Hien Thi Thu Pham hien.ptt@ou.edu.vn Son Bao Doan son.db@ou.edu.vn

The sustainable growth of tourism depends on travelers’ Pro-Environmental Behavior (PEB). This study investigates the nexus between Perceived Severity (PS), Perceived Vulnerability (PV), altruism (AL), and PEB, examining the mediating role of Environmental Attitude (EA), and the moderating effect of Personal Norms (PN). Based on Norm Activation Model (NAM) and Protection Motivation Theory (PMT), the research employs a questionnaire survey, collecting data from 306 tourists who visited Vietnam locations chosen through a convenience approach. Structural Equation Modeling (SEM) found a significant association between PS, PV, and PEB. EA mediates the interplay between PS, PV, and PEB. According to the findings, EA has no substantial mediating role in the relationship between AL and PEB. Also, PN plays a positive moderator in the PV-PEB relationship. This is the first study focusing on Vietnamese tourists and the variables influencing their PEB. These insights offer valuable theoretical contributions to understanding tourists’ PEB. Tourism agencies should make visitors’ PS, PV, PN, and EA more prominent to enhance PEB.

2025-05-22T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118637 2025-09-07T07:25:20+07:00 Dieu Van Nguyen mrkitedhcs@gmail.com Thinh Thi Thu Duong thinh.duongthithu@hcmuaf.edu.vn Anh Tuan Tran anhtrantuan804@gmail.com

In today’s business climate, there is a growing demand for integrating social responsibility and environmental stewardship into supply chain management practices. This study investigates how green supply chain management mediates the relationship between social responsibility, engagement orientation, and overall supply chain performance. Data were collected through a survey of Small and Medium-Sized Enterprises (SMEs) in Ho Chi Minh City, Vietnam, which yielded 333 valid responses. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to conduct a thorough quantitative analysis. The results validated the study’s hypotheses, highlighting the essential role of green supply chain management in the framework. Furthermore, it was found that both social responsibility and environmental orientation positively affect the supply chain performance of SMEs in the area. These findings provide valuable insights for business managers, emphasizing the substantial impact of green supply chain management on enhancing supply chain efficiency.

2025-01-15T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118638 2025-09-07T07:25:22+07:00 Giang Hoai Kieu Le lhkgiang@hcmut.edu.vn Ky Van Nguyen ky.nguyen20@hcmut.edu.vn

The trend towards online shopping and the growing demand for makeup products among Vietnamese women have created both opportunities and fierce competition for e-commerce businesses in the makeup sector. To stand out, businesses need innovative strategies to capture attention and trigger purchase responses from customers. This study aims to explore how Augmented Reality (AR) influences customers’ hedonic values and then leads their impulse buying, based on the Stimulus-Organism-Response (SOR) theory. By employing a quantitative method, 209 responses from Vietnamese female customers were gathered and then analyzed using Structural Equation Modeling (SEM) with SPSS and AMOS software. The findings of this study indicate that four AR characteristics, including product informativeness (β = 0.538, p = 0.000), interactivity (β = 0.377, p = 0.000), vividness (β = 0.291, p = 0.000), novelty (β = 0.163, p = 0.027) positively affect customers’ hedonic value. Subsequently, customers’ hedonic value demonstrates a significant positive effect on their online impulse buying &#13; (β = 0.567, p = 0.000). Furthermore, the results also show that hedonic value plays a perfect mediator in the relationships between AR characteristics and online impulse buying. The findings of this study also provide managerial implications for firms in the makeup sector using AR effectively on e-commerce platforms to benefit from enhancing impulse buying.

2025-04-29T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118639 2025-09-07T07:25:25+07:00 Chau Thi Minh Pham minhchaupham@ftu.edu.vn Anh Thi Minh Bui minhanhneu0508@gmail.com Tuan Van Pham phamvantuan@neu.edu.vn

A study on the importance of returning hotel reservations plays a significant role for both hotels and researchers in the hospitality industry, especially in the context of the strong development of technology and the increasing popularity of online hotel bookings. In Vietnam, the younger generation has a diverse and high-frequency travel behavior. Therefore, this study aims to identify factors that influence the intention of young people to return and make hotel bookings. The study used 558 respondents under the age of 35. The PLS-SEM analysis technique was applied in this study using Smart-PLS software. The results of the analysis indicate that social influence, perceived value, habit, website trust, and perceived ease of use all have a positive impact on the intention to reserve hotels online. Based on these research findings, the authors also suggest some policy implications to improve the attraction of young customers to return and make hotel bookings.

2025-01-15T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118640 2025-09-07T07:25:27+07:00 Nhan Ngoc Que Hoang quenhan1611@gmail.com

The paper aimed to identify the impact of employees’ resistance to change on organizational performance in Vietnam-listed companies, with the moderating variables: organizational culture and innovation capability. The framework developed was tested on 230 senior managers of Vietnam Listed Companies using surveys, specifically listed on the Ho Chi Minh Stock Exchange. The data was analyzed through Partial Least Square-Structural Equation Modelling (PLS-SEM) using SmartPLS software. The results indicated that employees’ resistance to change impacts significantly on organizational performance, in addition to organizational culture and innovation capability having significant moderating roles between employees’ resistance to change and organizational performance. Moreover, factors including transformational leadership, transparent communication, and perceived support are key drivers of organizational performance and have a significantly negative impact on employees’ resistance to change. Finally, theoretical and practical implications for Vietnam-listed companies to control employees’ resistance to change and improve performance are discussed.

2025-03-05T00:00:00+07:00 Copyright (c) https://vjol.info.vn/index.php/DHMHCM-KTQTKD/article/view/118641 2025-09-07T07:25:29+07:00 Trinh Tu Pham phamtutrinh226@gmail.com Loan Thi Thuy Nguyen nttloan@tvu.edu.vn Ngan My To 117621050@st.tvu.edu.vn

The rapid evolution of social media platforms, particularly TikTok, has transformed consumer behavior, driving impulsive purchasing trends among young users. TikTok Shop’s innovative “shoppertainment” model seamlessly blends entertainment with shopping, fostering unplanned purchases. This study integrates the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), and the black box model of consumer behavior to provide a comprehensive understanding of the factors influencing impulsive buying behavior among young people in Tra Vinh City. By focusing on Fear Of Missing Out (FOMO), social media influencers, perceived enjoyment, trust, price, and discounts, and impulsiveness, the study reveals significant psychological and environmental drivers of consumer behavior in social commerce. Based on 320 valid responses, Structural Equation Modeling (SEM) reveals that FOMO and influencers enhance perceived enjoyment by 21.7% and 17.7%, respectively, significantly contributing to impulsive buying behavior. The urgency to avoid missing out and the credibility of influencers create engaging shopping experiences that encourage spontaneous purchases. Additionally, price and discounts positively impact impulsive buying, while trust strengthens consumer confidence. These insights suggest that businesses on TikTok Shop can boost customer engagement and drive sales by implementing FOMO-driven campaigns, partnering with credible influencers, and maintaining transparency in product information and customer support.

2025-04-29T00:00:00+07:00 Copyright (c)