IMPROVING COMPETING COMPETENCE IN TOURISM CLUSTER CATEGORIZED BY TERRITORY: CASE OF STUDY – KHANH HOA, VIETNAM

Tóm tắt

Khanh Hoa is a province in the South Central Coast region, which is likened to the image of a miniature Vietnam with forests and mountains, possessing a plain having a coastal area with several beautiful beaches, islands and archipelagos, not to mention a long history of culture creating favorable conditions for tourism development. Despite bestowed with many potentials and advantages for development, the development results of Khanh Hoa tourism are still modest compared to expectations: unstable increase in the number of international visitors, unbalanced structure in source of visitors, slow increase in revenue, low visitor’s average expenditure, modest contribution of the tourism industry in the GRDP of the province... In the face of this situation, research was conducted to answer two questions: (i) What key factors play a role in promoting or hindering the competitiveness of Khanh Hoa tourism industry? and (ii) What should be done to improve the competitiveness of Khanh Hoa tourism cluster business?. Thereby, the study evaluates the current state of competitiveness of Khanh Hoa’s cluster tourism sector and recommends some appropriate solutions to improve the competitiveness of this industry cluster.