LỆ CHI, HOÀNG, Viet Nam

• Tạp chí Kinh tế & Phát triển No. 197 (2013) - NGHIÊN CỨU - TRAO ĐỔI
  The impact of communication effectiveness on word of mouth - a case of cellular service subscribers in Vietnam
  Abstract  PDF (Vietnamese)
• Tạp chí Kinh tế & Phát triển No. 221 (2015) - ARTICLES
  The impact of marketing communication eiTectiveness on word of mouth: a case of cellular service subscribers living in rural areas
  Abstract  PDF (Vietnamese)