Culture and airline service quality
Abstract
This article is to introduce concepts and definitions of culture, culture assessment approaches in international business/ international marketing, and airline service quality. By review a body of literature and through a preliminary qualitative study, airline service quality and passenger satisfaction scales are developed. Individual Cultural Values Scale (CVSCALE) of Yoo, Donthu, and Lenartowicz (2011) is presented.
điểm /
đánh giá
Published
2014-08-11
Issue
Section
ARTILES
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