Event-based river tourism product diversification (Lessons learned of South Korea for river tourism in Bien Hoa City, Dong Nai Province)

Abstract

In company with the trendily emergence of nature-based tourism and unique experiences in recent years, river tourism has been getting favoured. Being a form of water-based tourism, it is operated at natural freshwater flows in the countryside as well as in urban regions. In Bien Hoa City (Dong Nai), although Dong Nai River is demonstrated considerable potentials, river tourism has not developed yet by dint of lack of typical river tourism products which strongly affect competitive destination. Hence, “breathing life”of cultural and historical values into material flows is worth being considered an optimal solution. Accordingly, this paper will examine lessons learned of South Korea in organizing events to explore tourism which are suggested to be applied into Bien Hoa City case study.