Proposing the E-banking adoption model in Vietnam
Abstract
E-Banking is an inevitable trend of banking industry in the future, it brings about benefits not only for the banks but also for customers. The studies showed that, different patterns of E-Banking is essential to match specific countries and the popularity of E-Banking products to customers. This study proposes a new model that is the adoption and usage of E-Banking in Vietnam (E-BAM, E-Banking Adoption Model). Research results showed that all hypothesis of E-BAM would be accepted. E-BAM explained the data reasonably well, with 57% of the total variance in the adoption and usage of E-Banking.
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đánh giá
Published
2012-12-07
Issue
Section
ARTILES
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