The need to support the marketing activities of social enterprises in Vietnam

Abstract

Social Enterprise was recently introduced in Vietnam as a concept in the early 2000s. The form of social enterprises, mainly in the form of cooperatives, especially agricultural cooperatives, has been strongly developed. Vietnam in the 1960s. With the development of Social Enterprises movement in the world and in Vietnam, the end of 2014, the revised Enterprise Law introduced Article 10 on definition of social enterprises. According to statistics, in 2012 there are about 200 social enterprises in Vietnam. Social Enterprises in Vietnam face two major problems in corporate governance: finding financing and marketing sales, ensuring product outputs. The paper uses a questionnaire-based survey methodology on current Vietnamese social enterprises along with in-depth interviews with a number of social enterprises, aiming at discovering the marketing priorities of Vietnamese social enterprises as well as the demand. Support in marketing activities of social enterprises. Part one of the article introduces the concept of social enterprises and features of social enterprises marketing; The second part analyzes the main field research findings: the third offers some key recommendations and recommendations to the stakeholders.