The factor affecting the capacity of creative innovation of leather and footwear enterprises in Hanoi

  • Trần Thị Hồng Việt


The article analyzes the relationships among the major factors influencing the innovation of Hanoi leather and footwear business, including personnel, knowledge, linkages, supporting facilities and institutional frameworks. These factors have a strong impact on all four types of innovations, especially product innovation, creative marketing and management innovation. The basic proposed solution aspects focus on developing a creative design team; Speed ​​up the process of acquiring, sharing and disseminating knowledge in enterprises; Strong brand development for domestic and export markets; Increased financial investment and facilities; Promote corporate / institute / university cooperation; Complete the institutional framework that encourages innovation in the footwear industry.
điểm /   đánh giá
Experience and Practice