MINING OF HIGH-UTILITY ITEMSETS WITH NEGATIVE UTILITY
The goal of the high-utility itemset mining task is to discover combinations of items that yield high profits from transactional databases. HUIM is a useful tool for retail stores to analyze customer behaviors. However, in the real world, items are found with both positive and negative utility values. To address this issue, we propose an algorithm named Modified Efficient High‐utility Itemsets mining with Negative utility (MEHIN) to find all HUIs with negative utility. This algorithm is an improved version of the EHIN algorithm. MEHIN utilizes 2 new upper bounds for pruning, named revised subtree and revised local utility. To reduce dataset scans, the proposed algorithm uses transaction merging and dataset projection techniques. An array‐based utility‐counting technique is also utilized to calculate upper‐bound efficiently. The MEHIN employs a novel structure called P-set to reduce the number of transaction scans and to speed up the mining process. Experimental results show that the proposed algorithms considerably outperform the state-of-the-art HUImining algorithms on negative utility in retail databases in terms of runtime.