THE ROLE OF BLOCKCHAIN TECHNOLOGY IN FOOD SUPPLY CHAINS SUSTAINABILITY

Abstract

Blockchain technology is increasingly recognized as an optimal solution to address the sustainability challenges in global supply chains, particularly in the food supply sector. However, existing research predominantly focuses on the application of Blockchain in production processes, product traceability, and the implementation of smart contracts, with limited attention given to its role in promoting a sustainable food supply chain. Based on practical experience and theoretical frameworks, this study was conducted to examine and assess the impact of Blockchain technology on the sustainability of the food supply chain. The research employs PLS-SMART software version 4.0 for data analysis. Through a survey of customers, a dataset of 268 valid samples was used for the analysis. The findings of this study provide valuable insights for managers, enabling them to make informed decisions regarding the application of Blockchain technology in business operations. This, in turn, contributes to the development of a sustainable food supply chain that meets market demands and creates a competitive advantage in the marketplace.