EVALUATION OF THE QUALITY OF RIVER TOURISM PRODUCTS IN CAN THO CITY, VIET NAM: A DOMESTIC TOURIST PERSPECTIVE

  • Ly My Tien
  • Nguyen Mai Quoc Viet
  • Nguyen Thi Be Ba
  • Nguyen Trong Nhan
  • Truong Tri Thong
  • Do Van Tien
Từ khóa: Can Tho city, domestic tourism, quality of river tourism products, river tourism, Viet Nam

Tóm tắt

River tourism is one of the prominent tourism products in Can Tho City. Developing river tourism products is a key focus for the local authorities. The study evaluates the quality of river tourism products in Can Tho City through a survey of 130 domestic tourists who have experienced river tourism there. The collected data were processed using IBM SPSS Statistics version 20, employing methods such as descriptive statistics, scale reliability assessment, exploratory factor analysis, and multivariate linear regression. The research results identify five factors influencing the quality of river tourism products in Can Tho City: tangibles and responsiveness, safety and security, attractiveness, environment, and services. Most factors were rated at a good level. Among them, tangibles and responsiveness received the highest ratings, while the river tourism environment was rated the lowest.

điểm /   đánh giá
Phát hành ngày
2026-01-10
In ra
Tập. 9 Số. 3 (2025): Tạp chí Khoa học Đại học Khánh Hòa
Chuyên mục
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