BARRIERS TO IMPLEMENTING DIGITAL TRANSFORMATION - A CASE STUDY IN DANANG

Abstract

The emergence of digital technology has presented businesses with tremendous opportunities for growth in the current economy. The widespread adoption of digital technologies has become increasingly prevalent in recent years, creating a pressing need for businesses to embrace these technologies or risk falling behind. However, many businesses have yet to prioritize the implementation of digital transformation, leaving them in the early stages of the transformation process, as observed in Vietnamese businesses. Therefore, this qualitative study aims to investigate the ongoing digital transformation process in Vietnamese SMEs and identify any barriers that may impede progress. The study's findings seek to provide businesses with valuable insights into the digital transformation process, enabling them to implement appropriate strategies and solutions to mitigate the impact of these barriers on their digital transformation journey.