Obstacles Caused by Laws to Marketing Activities in Vietnam

Abstract

 Law not only provides a legal environment for corporate operations but also produces restrictive effects on corporate performance. The paper aims at identifying restrictive effects of legal regulations on marketing activities within the corporate governance framework in Vietnam today. From a marketing aspect, many regulations as seen by companies as are obstacles to development and integration into the world economy. Results obtained through analyses, syntheses, group and twosome discussions help identify several obstacles, such as limits on expenses on advertising and sale promotion, protection for brand names, and regulations about advertising contents and forms. http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=55d7eb6f-83c3-4d35-a1ed-afd261a1b389