THỊ MAI TRANG, NGUYỄN

• Journal of Economic Development No. 220 (2014) - Bài viết
  Does Psychological Capital Drive the Effort of Marketers?
  Abstract
• Journal of Economic Development No. 217 (2013) - Bài viết
  Building Brand Commitment Through Brand Passion
  Abstract
• Journal of Economic Development No. 196 (2010) - Bài viết
  ENHANCING BRAND LOYALTY THROUGH STORE IMAGE: THE CASE OF INTERNATIONAL BRANDS IN VIETNAM
  Abstract