Tạp chí Kinh tế & Kinh doanh

Perceived Corporate Social Responsibility and Its Effects on Consumer Social Responsibility: A Value-Belief-Norm Perspective

2024-01-29T07:29:12+07:00

The main purpose of this study is to explore consumer perceived corporate social responsibility (or perceived CSR) and its effects on consumer social responsibility (CnSR) in the food and beverage (F&B) industry in Vietnam. We built on the Value-Belief-Norm Theory to propose a model that explains how perceived CSR induces consumers to perform consumer social responsibility. Using a survey of 460 Vietnamese consumers, we examine the relationships between personal values (altruistic, biospheric, egoistic, conservative and openness to change), perceived CSR, and CnSR. The research results show that perceived CSR does affect CnSR through awareness of negative societal consequences, ascribed responsibility, personal norms, and social norms. Moreover, personal norms tend to significantly shape CnSR. The study provides important theoretical and practical implications by shedding light on how enterprises can improve their CSR efforts to appeal to consumers and promote CnSR.

Gold Price, Oil Price, and Stock Market Return Spillovers: Empirical Evidence from Vietnam

2024-01-29T07:29:19+07:00

This paper analyzes the spillovers of oil prices, gold prices and stock market returns in Vietnam. By adopting the time-varying parameter vector autoregression model (TVP-VAR), the results show a moderate interdependence among the variables from 2010-2022. Additionally, the relationship between oil prices, gold prices, and stock market returns changes over time and is influenced by economic and political events. Overall, stock market returns are net shock transmitters with the highest volatility among all the variables, while the oil and gold markets are net recipients. Finally, our results remain robust to Vietnam's alternative stock market index.

How Does Investment Promotion Affect FDI Inflows? Empirical Evidence from Asian Countries

2024-01-29T07:29:23+07:00

Despite the fact that investment promotion plays an important role for recipient countries to attract FDI, there has not been much research in the case of Asian countries – which are gradually becoming attractive destinations for FDI investors. To bridge this gap, by utilizing Dunning’s location advantage and UNCTAD’s host country determinant framework, using the data of 20 Asian countries from 2006-2021, and looking into investment promotion from the perspective of budget, our paper found that investment promotion budgets have a significantly positive impact on FDI in these Asian countries. In addition, while the FDI effect is significant in high investment promotion budget countries, it is insignificant in low budget countries. This implies the considerable role of the spent budget of countries for FDI attraction.

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers

2024-01-29T07:29:27+07:00

The appearance of sound in advertising messages will connect consumers with a brand more easily and effectively. Brand sound is the use of sound to enhance brand recognition for customers. There have been many businesses in the world using their own brand name to increase their brand recognition among customers. This article aims to determine the influence of brand sound on brand recognition in the Vietnam market through a survey of data including 352 samples. The analysis results show that there are three independent factors that have the greatest impact on brand recognition, including Harmony in the melody of the label, Music genre, and Emotion of the label. Based on the research results, the authors also make some suggestions to help businesses improve the efficiency of using brand names for their brand development campaigns.

Application of the By Day Learning Method for Enterprises: A Case Study at Viettel Group

2024-01-29T07:29:35+07:00

Industry 4.0 and digital transformation trends demand enterprise workforces to continually enhance their capabilities and adaptability. Suitable learning models are therefore highly essential for building the capacity of these workforces. This article introduces “By Day Learning”, a new learning model developed by the author working for Viettel Academy at Viettel Group. Through secondary data collection, this article identifies the theoretical basis of the By Day Learning method and assesses how it was introduced at Viettel Group from August 2021 to November 2023. Initial results demonstrate that BDL is suitable for organizations with a large workforce distributed across multiple locations, and is potentially applicable in Vietnamese enterprises as it will be able to contribute to building learning organizations that can retain daily learning practices, create learning opportunities anytime and anywhere, personalize learning practices, and enhance the learning capability of individuals in the organizations.

Sustainable Performance Measurement in Public Sectors - A Systematic Literature Review

2024-01-29T07:29:41+07:00

This paper provides a systematic review of the literature on how sustainable performance is measured and reported in the public sector. Analyzing 22 studies published in a period of 5 years (from 2017 to 2021), the author addresses two simple but meaningful questions: How is the recent stream of literature on environment sustainability reported on in the public sector? And, what are the common measurement methods for the phenomenon? The findings indicate that public organizations mostly choose to adopt the Global Reporting Initiative (GRI) to report their sustainable or environmental performance; and given the crucial role, researches on environmental and sustainable performance of public sectors are still much lagging behind compared to the private sectors. The author also proposes several insights for public organizational performance improvement.

Evaluating the Impact of EU Non-Tariff Measures on Vietnam’s Textile Exports

2024-01-29T07:29:45+07:00

With the development process and international economic integration, the importance of non-tariff measures (NTMs) was stimulated significantly in international trade. This shift has played a vital role in placing NTMs in the limelight of Vietnam’s exportation, particularly textile exports. The gravity model has been applied in this article to analyze the current regulations related to NTMs and to assess the impact of NTMs from the EU on textile exported products from Vietnam. The research findings have shown that technical barriers (TBTs) to trade are the most common and stringent regulations from the EU towards Vietnam’s textile exportation, while, sanitary and phytosanitary measures (SPSs) are not statistically significant. There are other types of NTMs (apart from SPSs and TBTs) that can increase export turnover. Based on these findings, the paper proposes some recommendations to enhance the exportation of textiles for the Vietnamese government and firms in the upcoming period.

The Impact of Media Publicity and Online Product Reviews on Consumers’ Purchase Intentions of Energy-Efficient Appliances

2024-01-29T07:29:50+07:00

In the changing global economy, energy security has become a central concern for the sustainable development of nations. The limited energy supply in developing countries has led governments and enterprises to explore efficient energy resources. The consumption of energy-efficient appliances is a crucial way to address energy scarcity. This study aims to predict consumer purchase intention for energy-efficient household appliances. The study extends the Stimulus – Organism – Response model by incorporating green perceived value and customer trust as mediators between external stimuli and consumers’ behavioral responses. Data was collected from 287 household heads in Vietnam and analyzed by applying partial least squares structural equation modeling. Results show that media publicity, online product reviews, green perceived value, and customer trust all significantly correlate with consumers’ purchase intention. Results further indicate that green perceived value mediates the relationship between media publicity, online product reviews and consumers’ purchase intention. Moreover, customer trust in energy-efficiency labels is a significant mediator between media publicity, online product reviews and consumers’ purchase intention. The research offers theoretical and practical insights into green consumption and the promotion of energy efficiency in emerging markets.

Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors

2024-01-29T07:29:56+07:00

This study aims to explore the factors that influence the behaviour of consumers towards Hanoi street food vendors by applying the extended Theory of Planned Behavior (e-TPB) which includes six constructs - attitude, subjective norm, perceived behavioral control, and social media and past behavior and purchase intention. Using a quantitative research approach, data was collected from 181 respondents through an online survey and using the analysis technique is SPSS version 22 and Smart PLS 3.0. The findings indicate that social media, having the highest regression weight, become the most significant predictor of purchase intention, following by subjective norms, perceived behavioral control and attitude. The study also reveals that previous behavior had a favorable impact on attitude, perceived behavioral control, subjective norms, and social media, but not on purchase intention. The study will increase our understanding of the variables influencing consumers’ intentions to purchase street food in Hanoi. Recommendations and implications for marketing-related street food selling strategies are discussed.

Unleashing Vietnam’s Rice and Coffee Exports: Decoding The Power of Non-Tariff Measures in the CPTPP Market

2024-01-29T07:30:00+07:00

Rice and coffee are vital commodities in Vietnam’s economy. Amidst the evolving dynamics of global trade, the substitution of traditional tariff barriers with non-tariff measures (NTMs) is progressively increasing, and the CPTPP market is not exempt from this trend. Using the gravity model, this study explores the factors influencing Vietnam's rice and coffee exports to the CPTPP market. The study finds that economic factors, such as GDP, have a significant impact on export values. Import tariffs hinder exports, while lower tariffs enhance competitiveness. Geographical distance affects transportation costs and export values. The impact of NTMs on exports is mixed. Vietnam's CPTPP membership offers integration opportunities, albeit gradually. The COVID-19 pandemic has negatively affected exports, highlighting vulnerability. Policy recommendations include addressing adverse NTMs, promoting favorable measures, aligning legislation with the CPTPP, enhancing quality, and researching export markets and regulations. These recommendations aim to improve export performance, mitigate shocks, and leverage trade agreement benefits for the rice and coffee sectors.

A Bibliographic Analysis of Publications on Willingness to Pay for Organic Food

2024-01-29T07:30:05+07:00

Food safety and organic food consumption have been a major concern in recent years. More and more studies related to organic food consumption behavior have been published. Thus, a bibliographic analysis of these publications can provide broad insights and identify future research trends. The study analyzed 528 articles with 2,698 keywords related to the topic of willingness to pay for organic food by VOSviewer software. The results identified 6 main keyword categories affecting willingness to pay: product quality, origin, organic production methods - organic certification, environmental concerns and price.