Vietnam Economic & Financial Review

Developing digital human resources to promote digital economic development in Viet Nam today

2026-02-07T04:29:40+07:00

In the context of science and technology penetrating every corner of each person's life, they are changing people's perception of social life in general and the economy in particular. One of the factors that determines the competitiveness and speed of digital economic development of the country is digital human resources. Viet Nam has expanded digital skills training in education, businesses, and the public sector, while promoting the development of fields such as big data, cybersecurity, and artificial intelligence. However, the quality and quantity of digital workforce still fall short of market demand, creating an urgent need for training and capacity building. The article proposes some solutions to develop digital human resources towards developing Viet Nam's digital economy in the current context of integration.

Keywords: Digital economy, digital economic development, digital human resources, digital human resources development

Customer - centric approach in digital transformation and data - driven marketing among consumer electronics enterprises in Ha Noi city

2026-02-07T04:33:41+07:00

Digital transformation has become a crucial determinant of core competitiveness, with customer experience regarded as its central focus. In Viet Nam, despite strong government initiatives and rapid digital economic growth, small and medium-sized enterprises (SMEs), particularly in the consumer electronics sector, continue to face challenges due to fragmented data systems, limited resources, and insufficient integration of customer data as a foundation for adaptive marketing decisions. This study examines the evolving role of customers in the digital transformation of SMEs in Ha Noi City, analyzing how customer orientation drives digital maturity, enhances customer experience, and improves business performance. Based on the study results, the study proposes a customer data-driven marketing framework tailored for Ha Noi’s consumer electronics SMEs, focusing on unified customer data platforms, predictive analytics, and omnichannel personalization. Policy recommendations include establishing a Ha Noi Consumer Electronics Data Hub, implementing capacity-building programs for digital marketing analytics, and providing fiscal incentives for investments in CRM systems and data infrastructure.

Keywords: Digital transformation, SMEs, customer experience, data-driven marketing

Industrial policy in the green transition era: Development and implementation experiences from East and Southeast Asia

2026-02-07T04:42:39+07:00

This study analyzes the design and implementation of industrial policy in selected developed and developing economies to inform strategies for structural transformation in the global green transition. Using secondary data, it compares policy trajectories in Japan, Singapore, and South Korea with those in Malaysia, Thailand, Indonesia, and Viet Nam. The findings show that advanced economies employ mission-oriented policies to secure technological leadership, supply-chain resilience, and green competitiveness, supported by strong institutions, coordinated R&D, and targeted financing. Developing economies, operating under tighter fiscal and administrative constraints, use industrial policy as an upgrading pathway, shifting from import substitution to export orientation while increasingly integrating low-carbon development. The study argues that effective industrial policy requires clear priorities, coherent regulatory and financial instruments, public–private collaboration, and performance-based discipline. It recommends selective and time-bound support tied to measurable results, strengthened supplier upgrading and export readiness programs, co-financing for skills and innovation, and improved evaluation mechanisms to reallocate resources toward high-impact interventions.

Keywords: Industrial policy, structural transformation, green transition