Factors affecting consumer behaviour to use e-wallets: an empirical study from Vietnam context

  • Van Cong Nguyen
  • Thu Hoai Ao*
Từ khóa: e-wallets, factors influencing, perceived ease of use, perceived usefulness, perceptions of risks, social influence, Vietnamese consumers.

Tóm tắt

The purpose of this paper is to investigate the behaviour of using e-wallets (BE) and the factors affecting the use BE belonging to Vietnamese consumers. Research data is collected by sending online questionnaires to consumers who have been using e-wallets in Vietnam - people between the ages of 18 and 50 years old based on the convenient non-probability sampling method. The authors combine both qualitative and quantitative methods in our research to build and develop the research model...

Tác giả

Van Cong Nguyen

Industrial University of Ho Chi Minh city

Thu Hoai Ao*

University of Finance - Marketing, Ho Chi Minh city

điểm /   đánh giá
Phát hành ngày
2022-05-10
In ra
Số. 1D (2022): APRIL 2022 . VOLUME 64 NUMBER 1
Chuyên mục
ECONOMICS AND BUSINESS