Market entry strategy for construction chemicals firm in Vietnam

  • Van Chung Anh Le
  • Guillaume Finck
Từ khóa: : barrier to market entry, market entry strategy, Vietnam construction chemicals market, Vietnam market entry

Tóm tắt

Economic development has led to increased demand for construction in Vietnam, which creates great potential for the growing market of construction chemicals. This paper examines influential factors of market entry success by reviewing related literature, gathering information about market characteristics in Vietnam, and surveying firms in the field. This study’s results reveal some factors that strongly influence the success of a market entry strategy including research and development and adaptive abilities of marketing and sales when responding to market changes.


Van Chung Anh Le

IPAG Business School

Guillaume Finck

College De Paris International

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