Determinant factors influencing smartphone customer’s brand loyalty in Ho Chi Minh city

  • Nguyen Thi Hong Nguyet*
Từ khóa: brand loyalty, perceived price, perceived quality, self-expressive value, smartphone consumer, social influence

Tóm tắt

This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty...

Tác giả

Nguyen Thi Hong Nguyet*

Ho Chi Minh University of Natural Resources and Environment, 236 Le Van Sy Street, Ward 1, Tan Binh District, Ho Chi Minh City, Vietnam

điểm /   đánh giá
Phát hành ngày
2023-04-25
In ra
Số. 1D (2023): APRIL 2023 - VOLUME 65 NUMBER 1
Chuyên mục
ECONOMICS AND BUSINESS