Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo

  • Phuong Thanh Nguyen, Minh Tuan Phung*, Thi Minh Ly Pham, Tan Lac Thien Vo
  • Le Bao Tran Tran
Từ khóa: e-wallet, intention to continue to use, MoMo, Technology Continuance Theory (TCT), Vietnamese

Tóm tắt

MoMo stands as a leading e-wallet in Vietnam. Amidst the backdrop of intensified market competition, e-wallets are urged to transcend the reliance solely on sales promotions for user retention. This paper aims to investigate the key factors that elucidate the intention to continue using MoMo e-wallet services, which is essential for acquiring strategic insights that enable organizations to leverage their competitive advantages...

Tác giả

Phuong Thanh Nguyen, Minh Tuan Phung*, Thi Minh Ly Pham, Tan Lac Thien Vo

Faculty of Business Administration, Ton Duc Thang University, 19 Nguyen Huu Tho Street, Tan Phong Ward, District 7, Ho Chi Minh City, Vietnam

Le Bao Tran Tran

Faculty of Economics and Finance, The Guido Carli Free International University for Social Studies, 32, 00197 Roma, Italy

điểm /   đánh giá
Phát hành ngày
2024-04-20
In ra
Số. 1D (2024): APRIL . VOLUME 66 NUMBER 1
Chuyên mục
ECONOMICS AND BUSINESS