TRADITIONAL TET AND THE ISSUE OF PRESERVING AND PROMOTING CULTURAL HERITAGE

Abstract

Tet
Nguyen
Dan
is
the
biggest
traditional
festival
of
Vietnamese
people
and
an
important
celebration
in

Vietnamese
culture.
In
recent
years,
enterprises
have
taken
advantage
of
this
traditional
holiday
to

enhance
production
and
products
quality,
stimulate
domestic
consumption,
and
toster
economic

development.
In
the
trend
of
globalization
and
international
integration,
preserving
and
maintaining
the

beautiful
values
of
the
traditional
Tet
holiday
contributes
to
ter
the
national
and
cultural
identity,
making

the
Vietnamese
people
love
their
homeland
and
country
even
more