CHAM CULTURE IN DEVELOPING RURAL MARKET TOURISM IN AN GIANG PROVINCE

Lê Thị Tố Quyên

Tóm tắt

Abstract: An Giang is a province with great potential to develop spiritual and cultural tourism, especially with ethnic groups such as the Kinh, Hoa, Cham, and Khmer, contributing to unique local community activities. With the distinctive cultural values and identity of the Cham people, particularly the handwoven brocades crafted by Cham women, the traditional cultural values of the Cham people have contributed to the development of cultural tourism in An Giang Province. This has both preserved traditional cultural values and enhanced the position and role of women. The author proposes solutions to preserve the traditional cultural values of the Cham people while integrating them with the cultural values of other ethnic groups in promoting cultural tourism at the local level.

Keywords: Cham culture, An Giang, Cultural tourism development.