THE ROLE OF DIGITAL TRANSFORMATION IN ENHANCING OPERATIONAL EFFICIENCY AND MARKET SHARE COMPETITIVENESS OF MAJOR CONTAINER PORTS IN SOUTHEAST ASIA (2019-2023)

Abstract

This study analyzes the relationship between digital transformation, operational efficiency, and market share competitiveness of major container ports in Southeast Asia during the period 2019-2023. By utilizing indicators such as growth rate, actual throughput, shift-share analysis, and operational efficiency (DEA), the study clarifies the role of digital transformation in enhancing the competitive capacity of ports. The study emphasizes that digital transformation is not only a key factor in optimizing operational efficiency but also plays a crucial role in maintaining and increasing market share. Specifically, digital transformation helps ports improve productivity, reduce operating costs, and enhance logistics connectivity in the global supply chain. The findings of this study provide important insights for container ports in Southeast Asia to develop sustainable strategies, contributing to strengthening the region's position in international maritime trade.