CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN Ý ĐỊNH GIỚI THIỆU TRƯỜNG ĐẠI HỌC KINH TẾ, ĐẠI HỌC HUẾ CỦA SINH VIÊN

Abstract

Research on the intention to recommend the university is approached through the factors affecting the satisfaction of students. From the survey data provided by 623 the third - and fourth-year students, the Structural Equation Modeling (SEM) in this study also shows that, Facilities, Training activities and Reliability, Lecturers and Assurance are fours factors which positively affects student’s satisfaction; At the same time, the satisfaction is the factor that increases the intention to recommend the University of the learners. These findings provide reliable evidences for improving the satisfaction, thereby increasing positive word-of-mouth of students at the University of Economics, Hue University.