Promoting Vietnam’s Image on International Media Channels

Các tác giả

  • Thi Van BUI

Từ khóa

image promotion, international media.

DOI:

https://doi.org/10.66057/llcttt-31127

Tóm tắt

In recent years, countries around the world have become acutely aware of the importance of building and promoting a national image. International media outlets provide opportunities for cultural exchange, sharing traditional values, and have become a vital strategic channel in bringing a nation’s image closer to the world. In the coming period, to enhance the effectiveness of promoting Vietnam’s image on international media channels, it is necessary to implement synchronized solutions ranging from raising public awareness to continuously innovating and updating communication technologies. Among these, one urgent solution identified is strengthening training and developing human resources dedicated to promoting the national image on the international media stage, which stands out as a key focus.

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Tài liệu tham khảo

1. Tú Anh (2019), “Hà Nội - CNN signs a memorandum of cooperation for the 2019-2024 period”, Electronic Newspaper Kinh tế & Đô thị.

2. Hoa Nguyễn (2021), “Building and promoting the national image in the cultural diplomacy strategy”, Communist Journal.

3. Garofoli, Joe (2007), “Fox Business Network gets ready to battle CNBC”, San Francisco Chronicle.

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Đã Xuất bản

2024-10-28

Số

Chuyên mục

Journalism and Communication