Business model innovation of tourism enterprises: impact factors in the digitalization era in Vietnam

Tóm tắt

In the context of rapid digital transformation, tourism enterprises in Vietnam are facing significant changes in the business environment, requiring them to innovate their business models to enhance competitiveness and adapt to market trends. This study aims to analyze the factors influencing business model innovation among tourism enterprises in the digitalization era. Research data were collected through a survey of tourism enterprises in Vietnam and analyzed using quantitative statistical methods. The results indicated that factors such as digital technology capability, managers’ awareness of digital transformation, competitive pressure, government policy support, and firms’ innovation capability had significant impacts on the process of business model innovation. The study also revealed that the adoption of digital technologies not only improves operational efficiency but also created new value for customers through innovative tourism products and services. Based on these findings, the paper proposes several managerial implications to support tourism enterprises in promoting business model innovation in the digital era, thereby enhancing competitiveness and contributing to the sustainable development of Vietnam’s tourism industry.