VIETNAMESE LAW ON HANDLING INTELLECTUAL PROPERTY RIGHTS INFRINGEMENTS IN E-COMMERCE: CURRENT SITUATION AND RECOMMENDATIONS

Abstract

Abstract: With the rapid growth of e-commerce, infringements of intellectual property 
rights in the digital environment have been increasing in both scale and complexity. Therefore, 
it is essential to examine the legal provisions governing the handling of intellectual property 
rights infringements in e-commerce and to consider how these provisions are applied in practice. 
This article analyzes the current Vietnamese legal provisions on handling intellectual property 
rights infringements in the e-commerce environment. Based on an assessment of the practical 
application of these provisions, the article highlights the achievements attained as well as 
several existing limitations and shortcomings. On that basis, it proposes a number of recommendations 
to improve the legal framework and strengthen enforcement effectiveness in order to protect 
intellectual property rights in the context of the digital economy, thereby contributing to the 
development of e-commerce in Vietnam.