Local Marketing Solutions to Develop Rural Tourism in Hai Duong Province

Abstract

Rural tourism is one of the strong development trends in recent years, not only helping to grow the tourism industry but also promoting socio-economic development in rural areas. With the characteristics of a strongly developed agricultural province, diverse natural landscapes and rich cultural heritages, creating many opportunities for developing rural tourism models. The article focuses on studying the current situation and proposing some marketing solutions to develop rural tourism service models in Hai Duong to enhance tourism value, protect the environment and improve the lives of local people.