SOLUTIONS TO IMPROVE THE MANAGEMENT CAPACITY OF ENTERPRISES PARTICIPATING IN BUSINESS ACTIVITIES OF OCOP PRODUCTS IN QUANG NINH PROVINCE

Abstract

In recent times, despite a significant increase in the number of businesses engaged in OCOP products in Quang Ninh Province, the overall quality and competitiveness of these enterprises remain low. One of the fundamental reasons is the limited management capacity, particularly in company management. Based on practical surveys, this article deeply analyzes the current status of management capacity in these enterprises from various perspectives. It evaluates the achievements, identifies the limitations, and proposes several solutions to enhance the management capacity of businesses involved in OCOP products in Quang Ninh Province.