Preserving traditional ethnic festivals in Binh Duong Province, developing sustainable tourism in the context of the Fourth Industrial Revolution

Abstract

The Fourth Industrial Revolution is currently taking place and has a substantial impact on all areas of economic and social life. While it presents significant opportunities, it also brings challenges. One of these challenges is the impact on culture, which has forced us to develop strategies to preserve and promote traditional cultural values. In Binh Duong, it is crucial to protect and preserve the traditional festivals of ethnic groups in the current context. This requires the systematic development of solutions. Therefore, in order to adapt to the new context and protect the traditional festivals of ethnic groups living in Binh Duong province, it is necessary to transform these festivals into tourism products for sustainable development. This paper aims to understand the current situation of traditional festivals of ethnic groups (Kinh, Chinese, Stieng, Khmer) in Binh Duong Province and propose solutions for their preservation and development, in the context of the Fourth Industrial Revolution.